Recently in Leadership Category

Maximize Your Organization's Potential by Defining Ideal Service

In his book “Legendary Service - The Key Is to Care” author Patrick Blanchard boldly states, “Ideal Service is meeting the customer's needs on a day-to-day basis by acting on the belief that service is important.”

He then provides a compelling example on the use of service statements to provide a clear definition of an organization's service vision and values. Used properly, service statements can help each team member to “have a clear vision of the kind of service they personally would like to deliver to their customer.” Blanchard also describes how managers can engage team members to contribute ideas for providing better customer service through the use of a customer service model based on the acronym ICARE.

Two Rivers Conferencing has several clients that utilize Blanchard's guidance in their strategies for enhancing the quality of customer service. They routinely conduct weekly Service Satisfaction Meetings with employees and managers identified as part of a “Customer Service Team.” This meeting is chaired by the client's Vice President of Sales & Service, with the company's President & CEO and selected members of his sales, product development and business operations team in attendance. Using this approach allows a company the opportunity to fully evaluate its service activities and product R&D in light of its service vision and values.

November 4, 2014 | Categories: , , , , , , , , | Tags: Audio Conferencing, Conference Calls, Customer Service Team, ICARE, Ideal Service, Kenneth Blanchard, Legendary Service, Meetings, The Key is to Care, Web Conferencing
Attentive Service for Conference Calling

To be attentive is defined as thinking about or watching something carefully: paying careful attention to something. When we speak of being attentive we imagine a situation that is detailed and precise. This situation comes from possible planning and preparing in order to ensure the best possible outcome or scenario.

In Kenneth Blanchard's book “Legendary Service” we learn that attentiveness comes into play once an organization has clearly identified its service vision. According to the book “the next step is to get clear on who its customers are and what they want”.

By learning who your customers are and what they want you can better serve them. You must realize that your customers will vary and have specific preferences and needs according to their own business model. In our industry of conferencing we must clearly define who are customer is and how they plan to use our service in order to service them to the best of our ability. I would say this holds true in any industry. We must first define their specific needs, and then put the best possible solution in place to allow them to get the most from our solution.

October 22, 2014 | Categories: , , , , , | Tags: attentive service, conference call, conference services, conferencing, define client needs, Kenneth Blanchard, Legendary Service, Two Rivers Conferencing
Maximize Your Organization's Potential with Quarterly Reviews

Our fourth article on effective meetings focuses on the quarterly review meeting. Author Patrick Lencioni strongly advocates the use of quarterly leadership team meetings in his book “The Advantage – Why Organizational Health Trumps Everything Else in Business”. Regarding this meeting form he states, “Activities that should be addressed during these meetings should include reviewing the organization's strategic anchors and thematic goals, assessing the performance of key employees, discussing industry changes and competitive threats and, of course, reviewing the behaviors of the team members in regard to cohesiveness.”

Lencioni recommends the use of an outside consultant or leader of the executive team to participate as a member, organize the meeting and facilitate the discussion. He advises executives to step back and revisit the four disciplines covered in his book: team, clarity, communication, and human systems. The author advises that every organization spend two days each quarter for these developmental review meetings.

August 12, 2014 | Categories: , , , , , | Tags: Audio, Audio and web conferencing services, Communication, Competition Conference calls, Conference call, Conference Service Provider, Conferencing, Conferencing service, Decision-Making, Meetings, Strategies, Two Rivers Conferencing, Web conferencing


Contact us about becoming a reseller or to discuss a collaboration opportunity.


Access your online meetings with a single click when you're on the go. Download Apps for your iPhone, Android or BlackBerry.


Try our Audio Teleconferencing Service and any of our Web Conferencing Services for 14 Days.
Free Trial