TRC Online Meeting Blog: September 2014 Archives

Using Research and Customer Information to Maximize Business Potential

The cornerstone of any business is a loyal customer. That is why in September, our main focus has been on building strong customer relations using customer information supported by excellent service. The two simply go hand in hand. Starting in October, we will start a series, “Using Conference Calling to Define Service” building on that foundation. Conferencing can be a cost effective and simple way to facilitate this customer research and information gathering in order to provide the best in service.

Last week, we discussed the importance of excellent customer service in building loyal, repeat customers who makes referrals. Earlier in the month, we outlined ways to know your customer as well as steps to gather market intelligence. All the suggestions offered will help to serve your customer base. Ultimately, this customer knowledge can help your business reap tremendous benefits. We strongly emphasize that gathering this customer knowledge has to be a priority. It just doesn't happen! Outlined below are suggestions that will make this research a reality.

September 30, 2014 | Categories: , , , , , , , | Tags: Audio and web conferencing services, Audio conferencing, Conference call, conference call moderator, Conference calls, Conference Service Provider, Customer service, Market Research, Marketplace Trends, Two Rivers Conferencing, web conferencing, Webinars
Why excellent customer service is important

“Spontaneous service brings joy to both receiver and giver. Good customer service has to come from people who like people and enjoy being nice to them. It starts at the top.” (Neiman-Marcus)

We have all heard the phrase “The customer is always right”. The truth behind this famous slogan is recognizing that customers are the lifeline for any business. A successful company understands that excellent customer service is essential for a healthy business, creating new customers, keeping loyal customers, and developing referrals for future customers.

Why is excellent customer service important? Simply put, future business depends on it. The best in customer service can result in three positive outcomes:

September 23, 2014 | Categories: , , , , , , , | Tags: Audio and web conferencing services, Audio conferencing, Business solutions, Conference call, Conference calls, Conference Service Provider, Conferencing service, Customer Service, Customer support, Listening skills, Two Rivers Conferencing, web conferencing, Webinars
Tracking Results to Maximize Business Potential

The most successful organizations in the world are also those who apply the most rigor to reviewing results against plan and providing guidance and training to ensure plans are met. That which gets measured, gets done! Audio and web conferencing are great ways to perform these reviews with individuals and functional groups throughout your company in a way that provides uniform dissemination of information while eliminating the need for travel to accomplish these purposes. Some common areas where this could be applied include:



September 16, 2014 | Categories: , , , , , , , , , | Tags: Audio and web conferencing services, Audio conferencing, Conference call, conference call moderator, Conference calls, Conference Service Provider, Conferencing service, Meetings, performance reviews, Strategic planning, timed agendas, Two Rivers Conferencing, web conferencing, Webinars
We Build Relationships

Building a strong customer relationship is necessary for excellence in customer service. In order to build this foundation, it is essential to understand your customer's specific needs and business goals. This understanding will make the most of your customer relationships and allow you to provide them with the best service. It is equally important to know them on a friendly level, which will build trust and loyalty. This customer knowledge will guarantee a long lasting client relationship that will transition and grow as both of your businesses evolve.

Understanding how your customers are managing their business along with a knowledge of their future plans and goals will play an important role in building a strong relationship. Getting to know your client and their needs means that you need to be a step ahead of the game and know what will benefit them in the long run. This knowledge about your customer's business will help you put the right solutions in place for them, not only for the present but for the future. Knowing the direction a customer plans to take their business can make you an integral part of growing their business. This will also help to grow your business in order to maximize business potential!

September 8, 2014 | Categories: , , , , , , , | Tags: Audio and web conferencing services, Audio conferencing, Business solutions, Conference call, Conference calls, Conference Service Provider, Conferencing service, Customer Service, Customer support, Two Rivers Conferencing, web conferencing, Webinars
Gaining Market Insights to Maximize Business Potential

Gathering market information is an essential part of any business or organization - no business can work isolated from their industry, market, clients and partners. All businesses, regardless of size and type, have to continually maintain contact with their clients and business partners to keep current with relevant marketplace issues and trends.

The problem is businesses have time and resource limitations, impacting their ability (and willingness) to implement ongoing market intelligence/information programs. But businesses need to have a market intelligence program. The business environment and market factors evolve too quickly not to keep abreast with changes and trends.

September 2, 2014 | Categories: , , , , , , | Tags: Audio and web conferencing services, Audio conferencing, Conference call, conference call moderator, Conference calls, Conference Service Provider, Conferencing service, Market Intelligence, Market Research, Marketplace Trends, Meetings, timed agendas, Two Rivers Conferencing, web conferencing, Webinars

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